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                  The phone started ringing and hasn't stopped," says Michael 
                  Siminovitch, a scientist in Berkeley Lab's Environmental Energy 
                  Technologies Division. Siminovitch and fellow lab scientist 
                  Erik Page are the brains behind the Berkeley Lamp. 
                     
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                      | The Berkeley Lamp uses 
                        two fluorescent bulbs to create both an upward and downward 
                        light, each independently controlled. |  |   
                      |  |  |  At full power, the two-lamp fluorescent system exceeds the 
                    combined luminous output of a 300-watt halogen lamp and a 
                    150-watt incandescent lamp while using a quarter of the energy. 
                    More important, people like it.  That's no coincidence. For the past several years, Siminovitch 
                    has worked to package efficient lighting in an easy-to-use 
                    and good-looking lamp. That's because the most energy efficient 
                    light is useless if people don't like it. When testing prototypes, 
                    Siminovitch even relied more on what office workers said than 
                    on what his lab tests revealed. And what they said prompted 
                    him to rethink how America lights its offices. First, overhead fluorescent lighting doesn't work well, at 
                    least for most people. Conventional overhead lighting is harsh 
                    and can cause glare on computer screens. Second, overhead 
                    lighting is either on or off. It can't be customized to suit 
                    different people and different tasks. One person might want 
                    diffuse upward light for general illumination, while another 
                    needs intense downward light to read a stack of reports.  
                    "Older-style ceiling fixtures can't easily adapt to these 
                    demands because the way they're used hasn't changed in 50 
                    years," says Siminovitch.  Overhead lighting isn't the only problem. The typical halogen 
                    torchiere lamp used in many home offices consumes hundreds 
                    of watts and burns up to 1,000 degrees Fahrenheit --so hot, 
                    they're banned in many dormitories. 
 Time for something new. The Berkeley Lamp sports two high-performance, 
                    compact fluorescent lamps, each fully dimmable and independently 
                    controlled. Separated by a reflector bowl, one lamp projects 
                    light downward to illuminate the desk, the other projects 
                    light upward to provide indirect, ambient lighting. The lamps 
                    can be used together or separately. A user can control both 
                    light intensity and distribution, making it applicable to 
                    many office tasks and environments.  The Berkeley Lamp also emits light uniformly, meaning no 
                    glaring, eye-fatiguing hotspots. And it looks good. Its sleek 
                    design and easy controls ensure that any desk can accommodate 
                    it and anyone can use it. These advantages give people the 
                    power to create their own lighting, instead of coping with 
                    whatever was installed in their office years ago.  
                     
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                      | "Energy 
                        efficient light is useless if people don't like it." |   
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                    "Some of our success can be attributed to this push-pull 
                    dynamic: poor lighting everywhere and a good alternative," 
                    says Siminovitch.  Even so, Siminovitch remained modest at first, anticipating 
                    the lamp would be used mostly in homes and hotels. Then came 
                    the energy crisis, and those ubiquitous overhead office lights 
                    came under scrutiny. Although they consist of energy-efficient 
                    fluorescent bulbs, they're not used efficiently. A typical 
                    office space may have eight desks and eight people, but only 
                    one light switch. An early bird comes in at 6:00 am and turns 
                    on the lights, which burn continuously until the last person 
                    leaves at 10:00 pm. Even at noon, when everyone goes to lunch, 
                    the lights remain on.  Instead, why not turn off the overhead lights, place a Berkeley 
                    Lamp on each desk, and save energy--which is what officials 
                    did in the City of Berkeley's Public Works Engineering Office 
                    in the fall of 2001. They installed 18 lamps in a room filled 
                    with cubicles and cut lighting costs by 58 percent. And they 
                    expect the investment to pay for itself in three years. This 
                    approach works particularly well in offices with older lighting 
                    systems and in offices that are over-illuminated. "It's better light and it saves energy," Siminovitch 
                    says. "If every person in California had one on their 
                    desk, it wouldn't erase the summer power problem, but it would 
                    help immensely."  
                     
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                      | Michael Siminovitch, a scientist in 
                        the Lab's Environmental Energy Technologies Division, 
                        with the Berkeley Lamp. The two-lamp fluorescent system 
                        exceeds the combined luminous output of a 300-watt halogen 
                        lamp and a 150-watt incandescent lamp while using a quarter 
                        of the energy. |   
                      |  |  His optimism is spreading. Siminovitch recently returned 
                    from Hawaii, where he helped install 50 lamps at Hickam Air 
                    Force Base and several more at the mayor's office in Honolulu. 
                    Closer to home in San Francisco, the Fort Mason Center acquired 
                    100 lamps. The Berkeley Lamp is also an inexpensive retrofit 
                    alternative. Instead of stripping old fixtures and rewiring 
                    a room, the National Park Service plans to achieve a 50 percent 
                    reduction in lighting costs in every office that installs 
                    the lamps and turns off overhead lights.  The Berkeley Lamp works best when it can share the lighting 
                    workload with other Berkeley Lamps--that means mid-sized rooms 
                    of between two and ten cubicles, an arrangement that accounts 
                    for a large percentage of offices in the U.S.  So far, about 6,000 lamps are in use throughout the U.S., 
                    and not only in offices. Several Sacramento area hotels are 
                    testing it, and physics Nobel Laureate Don Glaser uses two 
                    in his Berkeley home. It's manufactured and distributed by 
                    the Light Corporation of Grand Haven, Michigan. Siminovitch is currently developing Berkeley Lamp II, a smarter 
                    version with a motion-sensing switch and controls that remember 
                    a person's preferred settings. But don't expect its look to 
                    change. Regardless of how high-tech it becomes, the Berkeley 
                    Lamp will remain an everyday lamp to be used like any other 
                    lamp.  "It's meant to be embraceable, not strange or futuristic," 
                    Siminovitch says. "It's just a basic table lamp that's 
                    not so basic."   -- Dan Krotz |